Read Time: 4 minutes
Overview
IoTReady examined packaging systems used by online meat delivery vendors, analyzing label materials, barcode design, and information architecture to understand current industry practices.
Licious Label System Example
One major vendor's label system demonstrates a practical approach:
- White paper labels with thin plastic coating
- Printed via retail-style weighing scale with integrated label printer
- Includes use-by date, PLU number, weight/piece count
- Non-marinated products show exact weights (e.g., 512g vs. 500g)
- Marinated ready-to-cook items display rounded figures
Barcode Structure
The 17-digit barcode system used contains:
- First 6 digits: PLU number (product line identifier)
- Next 5 digits: Weight or piece quantity
- Last 6 digits: Use-by date
Additional Labeling
Vendors maintain SKU-specific packaging with separate labels for ingredients, nutritional information, and manufacturing details. These are typically either vinyl transparent labels or direct package printing.
Competitor Practices
Other vendors like Fipola and TenderCuts use similar grocery-style labeling with exact weights, though pricing at checkout often follows rounded figures rather than exact weight-based pricing.
Business Insights
Online meat delivery margins are extremely thin at 5-6%. Recommended efficiency improvements include:
- Transitioning from double to single plastic labeling to reduce costs
- Implementing variable pricing based on actual weight
- Enhancing inventory audits to reduce shrinkage
For more information about optimizing your meat delivery operations, contact us at tej@iotready.co or +91 74119 67890.